A restaurant is not just about the food; its ambience and atmosphere is also as important as the food it serves. What’s the value in having a fine tasting dish if the music is so loud that one can’t even have a good conversation and the tables are so close that no one can even move? A successful restaurant is built on ambience, comfort, good food and good customer service.
These essential qualities make customers enjoy their meals and feel good about their visit to the restaurant. Good food and good service are the responsibilities of restaurant employees, whereas ambience and comfort are the responsibilities of the restaurant owner. If you are planning to design your first restaurant, you should look to create a stunning atmosphere. Here we have mentioned some tips which can help you design a customer friendly restaurant.
- A Unique Layout: A perfect layout of the restaurant is the most essential part of interior design. If you don’t want to have customers and staff members constantly getting in the way of each other then the layout must be designed in a unique way. With an organised level of circulation staff can operate quickly and efficiently, and customers can move around their table with ease. You can adjust the layout of your restaurant easily, just focus on the tables and chairs first and make sure there is enough room to accommodate your desired restaurant capacity.
- A Branding Concept: Good branding of a restaurant makes it different from its competitors located nearby, so it is immensely important. If you can resist the compulsion to avoid any risk and locate the ideal harmony between a tiny bit of special motivation and the standard expectations of a restaurant, you are probably going to succeed. Creating a concept for restaurant is about reflecting the kind of food you’ll be serving. So, to attract new customers and for a word-of-mouth marketing, go with a brand new concept that has never been used before. Tie together the interior design with the story your food tells to give your customers an experience that will have them return again and again.
- Look for Ambience and Seating Capacity: Designing of a restaurant should be balanced between a welcoming ambience and maximum seating capacity. If you want to run your restaurant successfully then you have to retain the customers as well as maintain the food quality. Because many restaurants focus on getting new customers but in the process forget the food quality. So, calculate how many customers you need to serve at one sitting to break even. Examine the spacing between your tables, the floor decorations, the positions of your wait stations and other factors.
- A Grand Entrance: It is important that you design every aspect of the entrance carefully. The entrance of a restaurant reflects its image to the outsiders. Make sure the entrance is designed elegantly. Make it catchy and unique with the name displayed on it for people to take notice of it. Use auto sliding doors for the entrance in the restaurant as it represents a warm welcome to the customers. Design the entrance according to the theme of the restaurant, if it’s a sea food restaurant design it with a shell shaped entrance door and if it’s a jungle themed restaurant then it can have cave shaped entrance.
- Use Effective Lighting: Effective lighting sets the tone and feel of a place; it is the key to create the right mood and atmosphere. Providing great lights in restaurants is not about putting lights all over the place, it’s about creating a space where people can have privacy while sharing a meal. To avoid a stark space, select natural and warm coloured lighting to create a warm and welcoming environment. If you want to create an intimate space then a tabletop filled with a pool of light in a semi dark room can do wonders.
- A Good Colour Scheme: To enhance the overall look and feel of a restaurant use an eye catching colour scheme for the interiors. There are many ways to design your restaurant interior; you can use different colour scheme for different areas of the restaurant or a unified colour scheme all over the place. Family restaurants look good in pastel colour, while pubs and bars look great with vibrant hues. The colour scheme should be in accordance to the furniture used in the restaurant and should be liked by your customers.
- Special Attention to Bathroom: Bathrooms are the most important areas to consider after the dining areas. It’s a place where people usually visit after having a meal. It is a place where you can replicate your brand personality, colour scheme and even your brand logo so that your customer gets to know that you have paid attention to detail. You can design the bathroom according to the restaurant interior theme; it will reflect your thoughts and creativity to the customers.
- Soothing Music: Last but not the least, good music in the restaurant makes your customers want to stay for long and enjoy their meal. Music will set the tone in a restaurant just as much as the style of the menu or the artwork on the walls. To create the right effect with music, you can host musical events every week for the customers or live entertainment by artists. A good musician or group can draw in crowds better than any dinner speciality.
Creating a peaceful and enjoyable environment in a restaurant is completely in your hands. If you want your customers to enjoy their meal with love and peace then the tips mentioned above can help you in many ways.